Ovation Productions is headed by veteran promoter Renen de Guia, who is also full-time into rock merchandise retailing, garment manufacturing, and screen printing. Renen was a radio disc jockey, record company executive and record store-chain owner. Ovation promotes all genres from Lady Gaga to Sting, from Manhattan Transfer to Metallica, from The Beach Boys to Swedish House Mafia. Renen has vast knowledge of artists, markets, and the media. Ovation is the only concert promotions company that directly buys, promotes, and handles all production of its concerts in-house’, including all production of its radio, TV, and print advertising. Ovation has expanded the markets for international artists in the Philippines by pioneering in all major and minor provincial cities in the country where it aggressively operates, aside from Metro Manila.
Renen started promoting international artists beginning with WEA Recording Artist and teenage superstar Leif Garrett in 1979 as a result of meeting manager Stan Moress a year earlier during Leif’s Philippine Promo Tour. Renen was then producing and hosting The WEA Record Revue & Dyna’s Musical Express; both radio programs aired on popular radio stations nationwide. He was also A&R manager for Polygram Records.
Since then, Renen de Guia’s Ovation Productions has moved on to handle some of the biggest names in live entertainment such as magician David Copperfield, Spellbound from Las Vegas, Bon Jovi, Sting, etc. and has gotten full time into the garments manufacturing and retailing business (Street Art Shirts, Bangles ladies’ teen wear, and the very popular TOP40 T-Shirts which started as purely concert merchandise).
Renen also established Everything Rocks, a boutique which sold fashionably edgy merchandise plus a 20-store music retailing chain located in major malls called Pop Station Records.
1995-2005 was a period for Renen that saw him mellowing down, withdrawing from his worldly routine, and becoming a born-again Christian. During this 10-year period, Renen managed to promote only two concerts; one in 1997 via the U.K. grunge act Bush which featured Gwen Stefani’s boyfriend (now husband) Gavin Rosdale, and the other in Valentines 2000 via a 4-artists-in-one concert featuring Survivor, Rupert Holmes, Ambrosia, and John Ford Coley.
It was only in October 2005 where Ovation Productions, re-gained a foothold on the concert business by doing The Beach Boys’ Manila engagement. By this time, Renen has closed down his Pop Station Records, re-energized TOP40 T-shirts established Fig Tree Christian-themed shirts, and has gotten back into radio broadcasting (top rated DZRJ FM) where he once worked in 1973 as a disc jockey during college days.
Celinda Pe de Guia is Renen’s wife and very capable business partner, dependable and organized under the most stressful situation. Their son Bogie has recently come on board and now handles Production, Road Management, and Security.
It is a whole new and exciting chapter for Ovation Productions.
Only by God’s grace.