Ovation Productions is headed by veteran promoter Renen de Guia who is its President & CEO. Ovation promotes all genres from Taylor Swift to Petula Clark and from Sting to Cesar Millan The Dog Whisperer. Renen has vast knowledge of artists, markets, and the media. Ovation is the only concert promotions company that directly buys, promotes, and handles all production of its concerts in-house’, including all production of its radio, TV, and print advertising. Ovation has expanded the markets for international artists in the Philippines by pioneering in all major and minor provincial cities in the country where it aggressively operates, aside from Metro Manila.
Renen started promoting international artists beginning with WEA Recording Artist and teenage superstar Leif Garrett in 1979 as a result of being involved in Leif’s Philippine Promo Tour in 1978. Renen, a radio and disco DJ at that time, was also producing and hosting The WEA Record Revue & Dyna’s Musical Express; both radio programs that aired on popular radio stations nationwide. He was also Artists & Repertoire manager for Polygram Records in Manila.
Since then, Renen de Guia’s Ovation Productions has moved on to handle some of the biggest names in live entertainment such as magician David Copperfield, Bon Jovi, Metallica, Backstreet Boys, New Kids On The Block, Lady Gaga, Tony Bennett, Boyz II Men, Usher, Alicia Keys, Tears For Fears, Swedish House Mafia, American Idol Live Tour, Paramore, Incubus, Korean superstar PSY, Korean super group BIGBANG, Tiesto, The Killers, The Lettermen, Stone Temple Pilots, Engelbert Humperdinck, Chicago, Fall Out Boy, George Benson, Blood Sweat & Tears, Survivor, James Ingram, Marilyn McCoo & Billy Davis Jr., Kenny Rankin, Paul Williams, Dennis Lambert, Don McLean, Frankie Valli and the Four Seasons, Richard Marx, Jason Mraz, America, Patti Austin, The Beach Boys, Kenny Loggins, Michael McDonald, Pet Shop Boys, Human League, Sergio Mendes, The Glenn Miller Orchestra, Vertical Horizon, Evanescence, Bush, Steve Tyrell, Pitbull, All-4-One, Color Me Badd, Korn, Jack Jones, Kalapana, Randy Crawford, David Archuleta, Rupert Holmes, Peter Cetera, Bryan Adams, David Pack, The Manhattan Transfer, Swing Out Sister, Babyface, Toto, INXS, Mr. Big, David Pomeranz, John Ford Coley, Christopher Cross, Boz Scaggs, Depeche Mode, Michael Bolton, Jessica Sanchez, Boyce Avenue, IL Divo, Tony Orlando, Magician David Blaine, Spandau Ballet, rock legends Crosby Stills & Nash, Ed Sheeran, Sam Smith, The Vamps, Madonna, Melissa Manchester, Charlie Puth, The 1975, Third Eye Blind, KC & The Sunshine Band, Kenny Rogers, Tom Jones, The Stylistics, Cuba Gooding of The Main Ingredient, and the annual ULTRA EDM music festival, just to name some, including Broadway musical Beauty & The Beast from Disney.
Coming events include a special Christmas show featuring Pat Boone backed by an orchestra and a 20-man choir, Rock & Roll Hall Of Fame and multi Grammy awardee James Taylor, and hit Broadway musical Sister Act in June/July 2017.
Aside from events, Renen is also a garment manufacturer and screen printer. He owns TOP40 T-shirts which was the 1980s biggest t-shirt craze; rock shirts uniquely packaged like LP vinyl records. Being one of SM Malls’ original tenants, Renen, continues to maintain few kiosks of TOP40 T-shirts and Fig Tree Christian-themed t-shirts. His other past ventures were ladies’ teens wear brand Bangles; Everything Rocks, a popular boutique which sold fashionably edgy merchandise; plus 20 stores of Pop Station Records located in various major malls.
Celinda Pe de Guia, a B.S. Chemistry Graduate from the University of the Philippines Diliman is Renen’s wife and very capable business partner and is also Ovation Productions’ VP and Chief Financial Officer. Their son Bogie has recently come on board and now handles Production, Road Management, and Security.
With the entry of Broadway musicals such as Disney’s Beauty & the Beast, it is a whole new and exciting chapter for Ovation Productions.